22 Sep Demand for Sega Amusements’s social entertainment games drives up visitor numbers to hospitality venues

Augmented Reality (AR) Darts and traditional arcade classics such as air hockey and video racing, sold by Sega Amusements International, are buoying sales and visitor numbers at entertainment venues.

The trend is attributed to the rise in demand for new and varied experiential group activities.

In its blog, Sega Amusements International said: “Consumer behaviour is changing, and they are seeking more experiential events and activities, resulting in the rise of social entertainment. This type of entertainment encourages groups of players to interact and compete in a social setting, offering new and exciting ways to engage with friends and family.

“The new trend is driven by venues like bars, restaurants, arcades, family entertainment centres and themed locations adopting innovative products such as AR Darts. Combined with traditional arcade classics like air hockey, bubble football, basketball, video racing, and even shoot-em-ups, operators are capitalising on the new social entertainment trend.

“Operators with AR Darts for instance are reporting increased food and beverage sales, larger visitor numbers, longer dwell times, and higher spending per head. AR Darts also provides numerous “Instagrammable” moments that promote the venue on social media, further boosting its profile and attractiveness to customers.”

To view the range of arcade games offered by Sega Amusements International, click here.