12 Jul MCR AND VIDEO EUROPE ANNOUNCE NEW PARTNERSHIP FOCUSING ON BARWELL BUSINESS PARK

MCR Broadcast Hire and Video Europe Ltd have announced they have entered into a strategic partnership.

The partnership – a shareholding agreement by Video Europe directors Steve Green and Matt Marner into MCR alongside its managing director Mike Ransome – formalises an existing and longstanding relationship between the two companies’ directors and aligns their business operations.

Video Europe’s live broadcast equipment has already been transferred and moved to MCR’s operation at unit 19 Barwell Business Park, transforming MCR’s business offering. The company is now in a position to offer a significant quantity of EVS, Sony and Canon equipment.

Video Europe has invested significant funds into the live broadcast sector over the past few years and considers the alignment of MCR’s business a natural fit.

In response to the current COVID-19 crisis, and with technology playing an increasingly critical role in the live broadcast industry, the directors recognised the need to accelerate the development of their companies to ensure both outfits remain competitive.

Mike said: “Steve and I have been associates for years, supporting and working with each other on many occasions. Even though MCR is a relatively new set up, we know how we each operate, we know the sectors of our industry inside-out and we see that the time is now perfect to invest in our strong personal relationship and build on that for the future of both companies.”

Steve said: “Mike has been extremely supportive of Video Europe over the past 20 years or so. With the coronavirus crisis and the long-term decisions that were needed to be made in Video Europe, we recognised that MCR is a perfect fit with Video Europe’s business strategy.

“Our own business consolidation has meant that we now have a fantastic opportunity to collaborate with not only an associate but a friend in the business.”

Matt said: “The partnership is a perfect development for both companies. MCR is a natural alliance for Video Europe and whilst this is not a merger, the alignment of both companies provides benefits to both sets of clients.”

The partnership brings together considerable skills in business and broadcast technology strategy, technology development and deployment. Mike alone has 30 years plus of experience in the broadcast hire and sports arena while MCR’s expert operative team also has many well-versed years in the industry. Video Europe already has a healthy business in the cinematic world and has recently opened a new operation in the USA.

Mike will spearhead the live broadcast segment of the business with all Video Europe’s enquiries being seamlessly and efficiently redirected to MCR, while Video Europe concentrates on other sectors of the broadcast and cinematic industry.

“We can now offer a substantially enlarged hire service to the professional broadcast industry,” said Mike. “With Video Europe alongside MCR, the customer experience will be streamlined, efficient and improved. We are still independent entities and trading separately, but as a partnership our businesses now have deeper focus to offer an even better service for our clientele. Together we are stronger.”