New racing collection for CANYON//SRAM team

Canyon and partner cycling brand, SRAM, have launched their ‘Harmonic Riff’ kit design which draws inspiration from the experience of race-day sounds and rhythms.

The new racing collection takes the original CANYON//SRAM colour palette of purple and blue and adds the flow of SRAM’s red to flow artfully into a green sound wave. The colours dynamically weave into one another, drawing attention and capturing the vitality of the team.

Riders sporting the kit, designed by McKenzie Sampson, will include: Gravel World Champion, Kasia Niewiadoma; Individual Time Trial Champion, Chloe Dygert; U23 European Time Trial Champion, Zoe Bäckstedt; and U23 Time Trial World Champion, Antonia Niedermaier.

Canyon had a hugely successful 2023 when it came to elite sporting events.

For eleven days, the cycling world focused on Scotland, where the first-ever multi-disciplinary UCI World Championships took place. More than 2,600 athletes competed in over 200 events. Across 44 events, Canyon athletes tallied a total of 12 gold medals in Road, Time Trial, Cross Country, Marathon, Downhill, and Track Pursuit events and recorded 23 podium places altogether.