Sega Amusements International showcased its new bowling and VR games at EAG 2025.
The Entertainment, Attractions and Gaming (EAG) Expo at ExCeL London in January registered a third consecutive year of growth, growing its attendance by a 23% year-on-year increase, to 4,306 this year.
Sega Amusements “multiple standout highlights” included the “enthusiastic reaction” to the European debut of Neon Bowling, a game which features both traditional bowling, and three minigames in a five or ten frame game.
Warfare game, Alpha Ops VR Strike, was praised as “the next biggest hit in the motion VR world” with its 86” 4K displays, full motion platform, incredible graphics and unique VR aiming controller.
Next-gen shooting gallery, On Target!, was described “as a fresh, interactive twist on the classic arcade experience.”
Sega Amusements International said: “We would like to extend our sincere gratitude to all our customers and players who visited us at this year’s EAG. We were thrilled to showcase our latest and great games and engage with all attendees from all around the world. EAG provided an excellent platform for us to connect with both new and existing operators, gather valuable feedback and watch as players experience the latest industry innovations among our product line!