SEGA signs deal with AR darts experience company

SEGA Amusements International has signed a new agreement with 501 Entertainment to distribute the company’s interactive, augmented reality, pub darts experience.

Under the terms of the agreement, announced at the International Bowl Expo in Las Vegas, 501 Entertainment’s SMARTS Interactive and AR Darts products, which made their United States debut at the Expo, will be distributed globally by SEGA Amusements.

Paul Williams, CEO of SEGA Amusements International, said: “SEGA Amusements has been following the rise of social entertainment, and 501 Entertainment’s SMARTS Interactive and AR darts are exactly the kinds of familiar yet innovative products we’ve been looking for. We look forward to bringing this line to some of the best entertainment locations in the world.”

SMARTS Darts Interactive delivers a classic pub darts experience enhanced with video game components for the modern era. With steel-tipped darts and a commercial grade physical dartboard, SMARTS Darts Interactive delivers instant automated scoring and rich graphics presented on a big screen TV.

SMARTS Darts AR is the world’s first and only auto-scoring darts system that projects all targets and scores directly onto the board itself, transforming a physical dartboard into a screen that reacts to darts thrown in real time.

Jonny Powell, CEO of 501 Entertainment, said: “The 501 Entertainment deal with SEGA Amusements International is a great fit because of their incredible reach, proven track record, and history with top quality products. We are honoured to be partnering with a powerhouse – together the possibilities are endless.”