Merlin Entertainments, owner of Chessington World of Adventures Resort, is partnering with Coca-Cola for the third consecutive year to incentivise and encourage recycling via reverse vending machines.

 

Guests can win VIP experiences at top UK family attractions by recycling an empty 500ml plastic bottle at Chessington Resort, until 6 September.

 

New for 2024, the innovative vending machines have a vibrant new look to make them really stand out as the place to recycle used bottles. Machines can also be found by asking staff members or using the attraction’s app which guides guests through the park to recycle their bottles and enter the VIP competition via a website printed on the receipt after recycling.

 

This year’s prizes include a VIP behind-the-scenes tour of Legend of the Trebuchet and private history tour at Warwick Castle, a Royal Box experience at the Blackpool Tower Circus, plus conquering the 127ft climb of one of the UK’s tallest rollercoasters, The Swarm at Thorpe Park.

 

Other participating attractions include Alton Towers Resort, LEGOLAND® Windsor Resort, THORPE PARK Resort, Warwick Castle, SEA LIFE aquariums in Blackpool, Birmingham, Brighton and London, The Blackpool Tower, and LEGOLAND® Discovery Centre Birmingham.

 

Dare Ilori, group sustainability director at Merlin Entertainments, said: “Plastic waste is a pressing environmental issue, and at Merlin, we are dedicated to raising awareness, and implementing effective and measurable solutions. Partnering with Coca-Cola for the third consecutive year on this impactful initiative, we are proud to inspire and educate our guests on the importance of reducing, returning and recycling plastic waste. Together, we are committed to fostering a sustainable future and safeguarding our planet. We’re delighted to help encourage our guests to recycle their plastic, by rewarding them with the chance to win exciting VIP experiences.”

 

Elodie Peribere, marketing director at Coca-Cola Great Britain, said: “We share Merlin’s passion for entertainment, and goals for sustainability. Throughout the summer, guests at Merlin attractions will be able to recycle their plastic bottles using our reverse vending machines. We’re excited that, as well as being in with the chance to win some incredible VIP experiences, they’ll be helping us with our goal to recycle the equivalent of every can and bottle we produce.”